- Paula's Choice
- New Products
New Products
Keep discovering
When it comes to skincare, only the best will do. Our research teams create innovative formulas that are constantly being perfected. There are always new studies and we’re always testing. Be sure to check out our latest product launches and discover our innovative new formulas for yourself. Discover more
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All skin typesAnti-Aging, Dull skinFor a radiant, healthy glow
Strengthens skin's natural barrier
Protects skin against the harmful effects of pollution.
Take your skin from dull to dewy with this essential 3-step skincare routine that protects skin from environmental assult and leaves skin glowing.
Peptides, Salicylic Acid/BHA, AntioxidantsFree travel size productFree travel size treatmentFree beauty bagFree shipping -
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All skin typesBreakouts, Blackheads, Enlarged poresFights breakouts and blackheads
Unclogs and visibly refines pores
Calms red skin
Reveal your clearest skin yet with this essential 3-step skincare routine that unclogs pores, fights breakouts and minimises pores.
Niacinamide/Vitamin B3, Salicylic Acid/BHA, AvobenzoneFree travel size productFree travel size treatmentFree beauty bagFree shipping -
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All skin typesBreakouts, Blackheads, Enlarged poresFights breakouts and blackheads
Unclogs and visibly refines pores
Reduces discolouration from breakouts
Reveal your clearest skin yet with this 4-step skincare routine that unclogs pores, fights breakouts and blackheads and minimises post-breakout marks.
Niacinamide/Vitamin B3, Salicylic Acid/BHA, AvobenzoneFree travel size productFree travel size treatmentFree beauty bagFree shipping -
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Combination skin, Oily skinBreakouts, Blackheads, Enlarged poresRemoves built-up dead skin cells
Unclogs and visibly refines pores
Fights breakouts and blackheads
This limited edition skincare gift set contains two powerful products to unclog pores and reduce blackheads and breakouts, for smoother, clearer, more radiant-looking skin.
Niacinamide/Vitamin B3, Salicylic Acid/BHA, Licorice root extractFree travel size productFree travel size treatmentFree shipping -
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All skin typesBreakouts, Blackheads, Dull skinFights breakouts and blackheads
Removes built-up dead skin cells
For a radiant, healthy glow
Turn up your skin's luminosity with this radiance-boosting duo that smooths, protects and illuminates.
Salicylic Acid/BHA, Kiwi, Licorice root extractFree travel size productFree travel size treatmentFree shipping -
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All Skin TypesAnti-Aging, Enlarged pores, Dull skinSoftens fine lines and wrinkles
Promotes radiant-looking skin
Visibly reduces enlarged pores
Powerful trio of anti-ageing-boosters to refine pores and provide firmer, more radiant skin.
Peptides, Niacinamide/Vitamin B3, Vitamin C20% offFree travel size productFree travel size treatmentFree shipping -
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All skin typesAnti-Aging, Brown spots, Dull skinSoftens fine lines and wrinkles
Fades brown spots
Improves skin tone and texture
This trio of powerful products from our Clinical collection softens signs of ageing including wrinkles, fine lines and brown spots caused by sun damage.
Bakuchiol, Retinol (Vitamin A), Ceramides20% offFree travel size productFree travel size treatmentFree shipping -
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All skin typesAnti-Aging, Dull skinFor a radiant, healthy glow
Strengthens skin's natural barrier
Reduces signs of ageing
Boost radiance and strengthen your skin's moisture barrier with three products that smooth, nourish and enhance glow.
AHA Blend, Salicylic Acid/BHA, Linoleic acid20% offFree travel size productFree travel size treatmentFree shipping -
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Combination skin, Oily skinAnti-Aging, Enlarged pores, Fine lines and wrinklesSmooths skin's surface
Unclogs and visibly refines pores
Fights signs of ageing
Travel-sized essentials for oily to combination skin.
Salicylic Acid/BHA, Retinol (Vitamin A), Niacinamide/Vitamin B320% offFree travel size productFree travel size treatmentFree shipping -
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All skin typesAnti-Aging, Enlarged pores, Dull skinFor a radiant, healthy glow
Reduces signs of ageing
Fights breakouts and blackheads
A gentle rinse-off exfoliant peel that dramatically resurfaces skin. The multi-acid blend is suitable for weekly use and visibly smooths wrinkles, refines rough, bumpy texture, brightens tone & unclogs pores.
AHA Blend, Salicylic Acid/BHA, Butterfly Pea Flower ExtractFree travel size productFree travel size treatmentFree shipping -
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All skin typesAnti-AgingGives lips a fuller, younger look
Visibly firms & smooths lines
Hydrates & softens lips
Keep lips smooth, full and youthful-looking with regular use of this advanced anti-ageing lip treatment.
Hyaluronic Acid, Peptides, Squalane15% offFree travel size productFree travel size treatmentFree shipping -
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All skin typesAnti-Aging, Brown spotsMinimises discolouration
Fades brown spots
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Bakuchiol, Niacinamide/Vitamin B315% offFree travel size productFree travel size treatmentFree shipping -
“What we know about what benefits skin today, we did not know five, ten or fifteen years ago.”
Dedication to research
Our goal is to make available what recent research says helps your skin. It’s actually how our brand came to be. Paula dedicated most of her time to sharing her extensive, objective and research-based skincare knowledge with others. But our work is never finished - it’s an ongoing process.
Always innovating
There’s a constant flow of product development, based on the most recent scientific research and published studies. Efficiency of ingredients and formulas is paramount. That is why you won't find irritating ingredients or fragrances in our products, why we never sell products in jars and why all our day creams have a minimum SPF of 30. All backed by research, of course.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
We're here to helpFor any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.