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Our philosophy? Smart, Safe Beauty. Sign up for our newsletter and become a Paula's Choice Member. Learn all about the best skincare products and techniques so that you can make the right choices for your skin. You'll also get exclusive offers and gifts.

Your benefits:

Welcome gift

Receive € 5 discount on your next order.

Exclusive deals

Special offers, gifts and discounts for you as a member.

Skincare advice

Receive personal tips and info, plus access to exclusive e-courses.

Birthday gift

Tell us when your birthday is and we'll send you a surprise.

Experiences of other Members:

"My choice for accurate skincare product information, consultations, reviews and tips."

"Love this email! Giving tips on the product that I’ve just purchased, and other products that work well with it. Great job to your email and CRM teams :)"

"Great information not just in general but also it’s taylored to a specific customer who has bought the product and can apply the new knowledge right away! Excellent service!"

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✓ Welcome gift
✓ Exclusive deals
✓ Skincare advice
✓ Birthday gift

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*Welcome gift only valid for new subscribers. Valid on orders over € 25


You deserve smart skincare choices – minus all the hype. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.

We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.